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Automobile Brands Americans Love Most - “loving The Brand™” Top 20 List
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NameQuest released the list of "America's top 20 Most-Loved Automobile Brands" today. John P. Hoeppner, president of NameQuest, noted, "General Motors has 40% of brands in the top ten with #1 Chevrolet rated highest among contenders for value and trust. Robert Lutz is obviously making an impact at GM, especially with the formerly stodgy Cadillac brand ranked #4."Consumers rated German import Mercedes-Benz highest in perceived quality and Korean import Kia the lowest in perceived quality. Kia (#27) finished dead last overall among all brands. NameQuest – Brand Preference Ranking: Top 20 list of America's Most Loved Brands.1. Chevrolet2. Mercedes-Benz3. Jaguar4. Cadillac5. Jeep6. Volkswagen7. Oldsmobile8. Lexus9. Toyota10. GMC11. Chrysler12. Land Rover13. Volvo14. Pontiac15. Honda16. Dodge17. Ford18. Audi19. Buick20. SaturnBackground:The primary objective of the NameQuest Brand Preference research was to measure consumers' preference for selected automobile brands based on factors that contribute to building consumer-brand relationships. In addition, the research examined the correlation between brand preference and advertising spending. NameQuests' proprietary Preference Index suggests that factors such as trust, quality and value are more potent than advertising spending in contributing to consumers' brand preferences. NameQuest compared high and low spenders with consumers' high and low brand preference scores and found there is no correlation between brand preference and advertising expenditures. Methodology:The list of automobile brands was tested via the exclusive NameQuest Online survey research tool. The brands researched were selected from a list ranking the nation's (US) leading national advertisers. The sample size was 2,600.About NameQuest:NameQuest (www.namequest.com) is a global brand research and development organization. The company was founded in 1984 and has developed and researched brands such as the Campell's Simply Home, Ziploc Easy Zipper, Saturn VUE, Jergens Naturally Smooth, Skintimate, and Sea World's Wild Arctic for companies such as Meredith Publishing, General Motors, Campbell's, Kelloggs, Anheuser-Busch, Keebler, SC Johnson, Jergens, Dow, Nabisco, Mars, Cargill, Fuji, Kawasaki, Sea World, and Emerson among others.A new book available later this year entitled, "Loving the Brand™: How Brand-Person Chemistry Creates Profits for Companies and Their Customers" by John P. Hoeppner, President, NameQuest, Inc. & Andrea Markowitz, Ph.D., Organizational Consultant. Excerpted from the book: "If you want to attract and keep customers, love them. Make them the center of your universe by cultivating valued and trusting relationships.".
New Leuxs IS 250C Convertible Launched at Paris Motor Show
On Thursday 2 October 2008, Lexus unveiled the new Lexus IS 250 C at the Mondial de l'Automobile motor show in Paris. The new convertible Lexus will be on sale across Europe in Summer 2009. The new model combines the award-winning design of the IS sports saloon with outstanding open-top engineering ingenuity. (PRWeb Oct 13, 2008)
Read the full story at http://www.prweb.com/releases/lexus/is250c/prweb1449794.htm ]]>
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