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Chrysler Group: Business As Usual
by: Lisa Ziegler
The Chrysler Group despite the sober news of its upcoming buyout seems unaffected by all the controversies. As a matter of fact, it is preparing a stream of new products for Ireland and UK in an effort to increase its market share upwards. The automaker is planning to introduce up to eight new models for the Jeep, Chrysler, and Dodge brands for this year.
Most of the new models that are heading UK and Ireland were shown at Detroit like for example the new Dodge Avenger which was unveiled at the Detroit show and same with the D-segment saloon that possess the retro 1970s muscle car looks and shares its name with one of the bastion of Chrysler’s Irish range in the ‘70s.
The Avenger shares the same platform as the Chrysler Sebring. The Avenger is scheduled to hit Ireland market in June and will also be offered in a convertible version complete with a retractable hard-top. Both the Avenger and the Sebring are created to appeal to different types of buyers. The Sebring is expected to be the choice among older customers who appreciates conservative designs while the Avenger is designed to target younger buyers and those performance-oriented buyers.
The Avenger is going to be introduced as Dodge’s third model, following the Caliber hatchback and the Nitro small MPV which is scheduled to come out in July. All the Dodge models destined for Ireland are made in US. The Chrysler adds a high-performance version of the 300C Touring, the SRT-8 which is powered by a 6.1 liter HEMI V8 engine.
The Jeep brand for its part gains four new models for 2007. The new Wrangler and four-door Wrangler Unlimited would be available in the US very soon probably after the launching of the Compass the ”soft-roader” which is based on the Caliber platform. The Patriot is going to be launch in July and will make its world debut at the Geneva Motor show. The Patriot is one of the most affordable vehicles offered by Jeep. It is equipped with remarkable safety and comfort features plus possesses quality Jeep parts like OEM Jeep clutch which are known for quality and durability.
The models that won’t be coming to Ireland include the large Dodge Charger and Magnum models since they are deemed to close to the Chrysler 300C which is going to be offered in Ireland. The new Dodge coupe is coming in the US and in some part of Europe.
Article Source: http://articlecrazy.com Lisa Ziegler is a 29-year old native of Waldport, Oregon and is currently working as a senior research analyst in a top Automotive Research Consultancy firm.
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