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2007 Nissan Maxima
by: Matthew C. Keegan, Tue Dec 6th
During the late 1990s, Nissan rolled out a new version of itsMaxima to the critical acclaim of automobile experts as well asto consumers who snapped up the snazzy car in record numbers.Nissan carried the momentum forward until when the 2004 modelwas released; it was perceived by many as a step backward andsales dropped accordingly. Now, Nissan is poised to release anew Maxima and the company has the Chrysler 300 and ToyotaAvalon in its crosshairs! Make no mistake about it: when consumers are disappointed with aparticular model they will look elsewhere; not even brandloyalty can keep consumers in the fold. Nissan found this outpainfully in 2003 as the first Maximas were released as 2004models. Sales dropped as potential buyers complained about thecheap looking interior as well as the uninspiring exterior. Nissans loss was Chrysler's and Toyota's gain as the full sized,rear wheel drive Chrysler 300 has performed very well and theall-new-for-2006 Toyota Avalon is evoking favorable comparisonswith current Lexus models. Nissan, realizing that lost sales waslost income hurried the Maxima's redesign and has pushed the newcar up market. This means that the all new Maxima will probablymore resemble a vehicle from Nissan's luxury car divisionInfiniti than any Nissan has to date.
So, what are the major changes? They will include the following:a redesigned exterior that takes its styling cues from Infiniti;a much more luxurious and refined interior; and more optionalequipment made standard. Sure, you will pay more for the new Maxima, but in the end youare certain to drive away with a car that competes effectivelywith Chrysler and Toyota for sales in the all important largecar segment. This is good news for Nissan and for you, thepotential buyer. About the author:Copyright 2005 -- Matthew Keegan is The Article Writerwho writes on a variety of topics including: advocacy,automobiles, aviation, business, Christian themes, family, news,product reviews, travel, writing, and more. Samples from hisportfolio are available right online.
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